ISM Minibar, the leading affiliate of İnci Holding in the hotel equipment sector, strengthened its position in design and R&D. ISMART Design Center which was opened in 2019 has become one of the centers registered by the T.R Ministry of Industry and Technology. Niyazi Şencan, the General Director of ISM Minibar said that: “We will reveal our difference in the technology and quality more with our design center. We will shape the future of accommodation and entertainment sector with new design ideas.”

ISMART Design Center within ISM Minibar, one of the group companies of Inci Holding has been registered by the T.R Ministry of Science and Industry. Hotel equipment manufacturer ISM Minibar opened ISMART Design Center which will bring the entrepreneurs who wanted to invest and realize projects as well as developing and realizing new products and projects in 2019. ISMART of which application was completed by meeting all requirements in December 2020 will make a significant speed in the design development and the development of R&D culture.

Niyazi Şencan, General Director of ISM Minibar who made an announcement regarding the registration document, expressed that they export to more than 62 countries across the five continents and that they are one of the leading companies in the sector in technology and quality in the global market. Şencan said that: “In this challenging period that the sector is going through due to pandemic, we continue to invest and preserve our focus on realizing our company strategy under any circumstances. We are very happy to have our ISMART Design Center with the title of a design center approved by the T.R Ministry of Industry and Technology. In today’s business world, an enterprise’s ability to survive and develop depends on its ability to meet the rapidly changing demands of customers and the market regarding the properties of its products and services on time and to meet such demands through an innovative approach. It is of higher importance for companies to reflect the company's engineering knowledge with innovative and game-changing ideas, carrying out design and R&D activities in a certain discipline and development according to contemporary norms in meeting the demands...”

Underlying that they welcome the new designers, Şencan expressed that: “We cooperate with all entrepreneurs who have innovative projects in the accommodation and hospitality sector, especially in the hotel room, and who want to develop these projects, and we contribute to the development of projects within the framework of different business models. We are also in cooperation with universities and many organizations in the service sector. With our design center, we do not only aim to bring new designs for our company but also provide young designers with innovative ideas and designs with opportunity in our center. We want to shape the future with the new generation.”